Walmart Store has announced the launch of hundreds of Mid-Autumn Festival items under the theme "New Autumn Flavors, Fresh and Simple," spanning from everyday treats, festive gatherings to holiday gifting.

From ingredient sourcing and recipe development to production, Walmart applied end-to-end quality control to a Mid-Autumn series a year in the making. Its private label, Marketside, stays true to the principle of minimal ingredients, fresh origins, fresh raw materials, and a fresh experience. This approach builds differentiated product strength across four dimensions: premium ingredients from core producing regions, healthy recipes, novel flavors, and seasonal eating.

From its matcha season and Dragon Boat Festival to durian and mango season, grape season and now Mid-Autumn Festival, Marketside has consistently put the customer first, forging a systematic, long-term, and verifiable path for differentiated product development. Through carefully selected ingredients, healthy recipes, and innovative flavors and pairings, the brand continually widens and deepens its range. By forming partnerships with century-old brands and leading companies, it responds to consumer demand and leads trends, reinforcing Walmart's product strength during its ongoing upgrade and transformation.

Authentic Taste in Every Bite: Locking in Core Producing Regions and Upgrading Ingredients

By securing core producing regions and directly sourcing signature ingredients, Marketside has built a traceable, differentiated supply chain at the ingredient level, making the origin of every product a hard quality guarantee.

Take mooncakes as an example. From Guilin osmanthus and Anxi Tieguanyin tea to Emei Xueya tea and Youxian salted duck egg yolks; from Xiangtan lotus seeds, Xuanwei and Jinhua ham, and Xinhui 15-year tangerine peel to Jilin ginseng and Anhui polygonatum, Marketside incorporates core regional specialties from across China into its mooncakes, forming a map of origins that spans the country's finest ingredients.

Leveraging its strong global supply chain, Marketside also brings world-renowned ingredients into its recipes—Australian beef, Italian truffles, American almonds, and Malaysian Black Thorn and Musang King durian pulp—allowing customers to savor global flavors in a single bite.

A Bite of Something New: Creating Innovative Tastes and Regional Character

Building on this foundation of premium ingredients, flavor innovation has become a standout feature of this year's Mid-Autumn mooncakes. From regional styles and cross-category ingredients to improved recipes and reinvented formats, Marketside has opened new avenues for the mooncake category.

Its flower-fruit-tea mooncakes use flowers, fruit, and tea as fillings, wrapped in a milk crust, blending seasonal ingredients with traditional mooncake forms— elegant, aromatic, and visually striking, honoring the Mid-Autumn tradition of "seasonal blooms and fruits in the cake, a pot of tea under the moonlight."

The Black and White Truffle Mooncake gift box features imported Italian black and white truffles paired with Serrano ham, layering truffle aroma with savory ham notes. The Seven-Color Vegetable and Fruit Mooncake gift box combines fruits and vegetables with nuts and seeds, adding edible flowers and fruit ingredients, and uses traditional Chaoshan-style pastry techniques for a light, flaky texture. The Inner Mongolia Clotted Milk Skin Mooncake uses pure clotted milk as its filling base, available in original and hippophae cheese flavors, evoking the distinctive character of the grasslands.

A Bite of Craft: Healthy Recipes and Artisanal Techniques

More than a dozen low-sugar mooncakes reflect Walmart's approach to listening to customers and innovating accordingly. Low-sugar recipes span classic flavors including egg yolk and lotus seed paste, tangerine peel and red bean paste, black sesame, and five-kernel, all with zero trans fat standard and carefully tuned ratios to balance taste and health.

In production, Walmart combines traditional techniques with modern freshness-locking technology to preserve flavor. Its durian snow skin mooncakes (so named for their chewy rice-flour skin, snowy white appearance and chilled serving) use HPP high-pressure processing to retain native fruit aroma and texture, with three thawing times offering three distinct tasting experiences. The lava dual-flavor mooncake follows intangible cultural heritage methods for curing salted egg yolks, complemented by Anchor butter and American pistachios. The charcoal-grilled beef and perilla mooncake uses a spherical charcoal-baked pastry technique, slow-smoked to remove odor and lock in freshness, individually wrapped in aluminum foil and crisped up again when reheated.

Among savory options, the whole spicy crayfish mooncake uses whole shrimp from Qianjiang, Hubei, while the porcini and black pig fresh meat mooncake pairs Yunnan porcini with black pig front leg meat, with fillings accounting for at least 40%. These products deliver rich texture and fresh taste through quality ingredients and meticulous craftsmanship.

Marketside also breaks with the idea that mooncakes are only for gifting and only come in large packages, launching more than a dozen "simple-pack" options mostly priced under 20 yuan. Built around low-sugar recipes for everyday eating—such as Yunnan ham and wild mushroom mini mooncakes, American ginseng mooncakes, and low-sugar kale, avocado, chia and yogurt mooncakes. Packed two to three per box, they offer more options for breakfast, afternoon tea, and small gatherings.

A Gift That Shows Care: Thoughtful, Playful, and Presentable

Marketside blends tradition with current trends, offering one-stop gifting that is healthy, presentable, effortless, and refreshingly novel through well-crafted boxes and IP licensing.

The Flower-Fruit-Tea gift box draws on Jiangnan Garden window lattice design for a new Chinese aesthetic. The Black and White Truffle Mooncake gift box features an octagonal three-dimensional double-layer design with forest-style retro illustrations recreating the truffles' natural habitat. The packing box of the Autumn Moon Delicacies gift box is inspired by a book, with mooncakes bearing three-dimensional botanical relief patterns. The Inner Mongolia Clotted Milk Skin Mooncake gift box is shaped like a Mongolian yurt for instant recognition.

Walmart also continues cross-border collaborations to bring unexpected IP products to customers. For example, the Slow Enjoyment low-sugar lava mooncake gift box features five low-sugar pastry flavors made with global premium ingredients, with the sloth Flash from the film Zootopia 2 as its design star, whose relaxed persona aligns perfectly with the Mid-Autumn theme of unhurried reunion. The Putuoshan IP-licensed "Better and Better" blessing gift box includes walnut black sesame and walnut seaweed flavors, standing out as a fully vegetarian option.

Mooncake gift boxes from well-known national and regional brands including Maxim's, Guangzhou Restaurant, Daoxiangcun, Panxiangji, Jiahua, and Jinjiu are also available. Leveraging its brand strength and scale in procurement, Walmart delivers a simple, efficient shopping experience through its "Every Day Low Price" strategy, enabling customers to make quick, confident purchasing decisions.

A Bite of the Season: Eating in Season and Enjoying Nature's Bounty

As Mid-Autumn coincides with osmanthus season, Marketside follows the traditional wisdom of eating and nourishing in the tune with the seasons, launching a range of osmanthus-themed products, combining Xianning golden osmanthus with famous teas from various regions. By selecting premium varieties from core production areas, adhering to a simple ingredient philosophy, and blending Eastern and Western innovation in formulation, the brand has transformed the traditional osmanthus flavor into a trendy and refreshing choice.

A Bite of Reunion: Covering Family Meals, Gatherings, and Leisure Time

Around Mid-Autumn reunion scenarios, Marketside responds precisely to dining preferences with products that keep seasoning simple and let natural flavors lead.

Hairy crabs are a seasonal autumn favorite. Walmart's hairy crab gift vouchers rely on source authenticity and traceable origins, backed by strict quality control to ensure live delivery. This year's authentic Yangcheng Lake hairy crab gift vouchers emphasize authentic freshness, live delivery quality and value, authorized by the Suzhou Yangcheng Lake Hairy Crab Industry Association to use the geographical indication, and produced by the president unit of the Suzhou Xiangcheng District Yangcheng Lake Hairy Crab Industry Association.

For tea-time occasions, snacks such as Ghanaian cocoa dark chocolate cake, crispy mint chocolate, pistachio brittle, and dark chocolate nut cookies are also launching, alongside healthy beverages including 100% vegetable juice, 100% tomato juice, and 100% NFC Orin apple juice.

The Marketside Mid-Autumn collection is now available at Walmart Stores nationwide and on the Walmart app. Customers can also order through the app, with free nationwide shipping on orders of 149 yuan or more, including delivery to cities without stores, meeting needs for gift purchasing and cross-regional gifting.