Sam's Club is pleased to announce the official opening of Nanning Sam's Club, its 39th outlet in China and the first in Guangxi. The opening demonstrates Sam's Club's commitment to accelerating and deepening its growth throughout China, with the global high-end paid membership club focused on contributing to the development and innovation of the local retail industry.
The first Sam's Club in Guangxi opens in Nanning.
Even before the opening of the Nanning outlet, Sam's Club had leveraged its strong supply chain and unique 'item-driven' model of membership to expand the reach of Guangxi-made products, allowing unique local products to reach more than four million middle-class families. Many products from Guangxi are popular with members, such as Lipu taros, passion fruit, silk quilts, Bama mineral water and sugar mandarins.
Andrew Miles, President of Sam's Club China, said: "Throughout our 26 year history in China, Sam's Club has followed a member-first philosophy of offering high-quality international products, an exciting shopping experience, and great value. We have seen sustained growth in Nanning, and more local consumers want to buy products that combine quality, value and freshness. This is very consistent with the philosophy of Sam's Club. In the future, Sam's Club will continue to differentiate its products, and improve supply chain efficiency and omnichannel capability to keep bringing value to members and make them feel that 'life is better in the club'."
Members are inspired by a selection of the latest international goods.
Many members shop at Sam's Club to find lifestyle inspiration. In addition to the pursuit of quality and value for money, they also want to find new and inspirational products. Before selecting new product, Sam's Club merchants learn about members' buying habits and preferences and take them into consideration alongside current consumer trends. With this understanding, they select about 4,000 products to suit middle-class families in Tier 1 and Tier 2 cities. Sam's private brand, Member's Mark, offers fresh products that are trusted for their safety, reliability and quality. Direct imports from more than 30 countries and regions around the world also meet the 'Sam's Club Quality' standard.
Finding new inspiration for their family’s lifestyle is the reason that many members choose to shop at Sam's Club.
Sam's Club is taking up opportunities to collaborate with suppliers to develop new products. For example, with the FIFA World Cup approaching, Sam's Club and a supplier developed a new snack for members to enjoy while watching the soccer games. The meter-long beef skewer debuted in the Nanning outlet and is made of American grain-fed beef with a classic Qatari spicy flavor. In addition, the Nanning club has introduced new and special items that are hard to find elsewhere, such as Boston Super Lobster, Macallan 25-year single malt Scotch whisky and a Prada sunglasses gift box.
Sam's Club members can also purchase competitively priced gift cards for redeeming on gourmet experiences, leisure and holiday, family fun, and lifestyle services. For example, the value set menu for two at Baiyi Sushi, a Japanese restaurant chain, is only RMB 228. The Foliday Thomas Cook All-Inclusive Vacation Card is only RMB 2,999 – redeemable for two nights stay at Cook's Club, a new trendy resort hotel in Guilin, a one-night stay at Atlantis Sanya, or three nights at Albion Resort Apartments in Lijiang.
Interactive shopping experience, creating fun for the whole family
Members see shopping at Sam's Club as an opportunity to enjoy a fun experience for the whole family. Nanning Sam's Club offers a great range of interactive experience areas to attract members to the club.
Nanning Sam's Club offers a Sam's Kitchen staffed by top chefs.
Through a series of roadshows and other events, Nanning Sam's Club members will be introduced to a variety of popular global products and experiences. For example, during the opening period, members will have a chance to see the stroller wagon of the 100-year-old American brand Radio Flyer, CK watches and accessories at competitive prices, as well as the 'Hot Pot Season' series of food with international flavors. Sam's Kitchen events will see top chefs share their skills on cooking beef and seafood, and advise on wine pairings and side dishes. The Health Center, Optical Center and Hearing Aid Center provide free blood pressure, vision and hearing tests, and members can purchase high-quality eyeglasses, hearing aids, dietary supplements and other products at great prices.
Convenient and efficient online shopping experience
Nanning Sam's Club is located at No. 12 Gaopaling Road in Qingxiu District. As well as being able to shop in store, members can enjoy efficient delivery services, including one-hour delivery through the Sam's Club app, JD and other platforms. Sam's Club's self-operated e-commerce services are also available in most regions of the country. Even in cities where Sam's Club is not yet located, the Sam's Club app can be downloaded to purchase a selection of Sam's Club's products.